advertising POS materials — promote the brand.

one of the most spectacular areas in advertising, rightfully occupies the design and design of POS materials (POS materials, POS — point of sales — place of sale).

this type of advertising allows you to fully implement the advertising idea in volume, and show it not on the monitor screen, virtually as a «3D model», but in real physical execution and install such a three — dimensional design in the shopping hall of a supermarket.

«POS materials» — have advantages over conventional printed advertising materials.

1First, due to the volume «toppers» (Usually, this is the upper part of the advertising POS-design, which is a printed image and cut out along the contour to simulate the «presence effect» of the printed image in real representation).

«Toppers», as they say — immediately «catch the eye», due to the cut-down forms that represent a particular object that it advertises. «Toppers» carry a significant «share of advertising effectiveness». This is why «topper» tries to place the most significant «creative message»!

2In the second «three-dimensional and rotating» elements of the POS design also have a strong «advertising effect». For example: imagine a printed and cut «wave of chocolate», which is embedded with the same printed «hazelnuts», but on a rotating basis. You can approach this design and literally «twist the nuts».

3POS materials allow you to place the advertised product or products — directly in the POS structure.

in other words, the customer can embed their product directly into the «creative idea».

POS materials — promote the «brand», «products», «services» and any «commercial offers» as part of the ongoing advertising campaign.