one of the most spectacular areas in advertising, rightfully occupies the design and design of POS materials (POS materials, POS — point of sales — place of sale).
this type of advertising allows you to fully implement the advertising idea in volume, and show it not on the monitor screen, virtually as a «3D model», but in real physical execution and install such a three — dimensional design in the shopping hall of a supermarket.
«POS materials» — have advantages over conventional printed advertising materials.
1First, due to the volume «toppers» (Usually, this is the upper part of the advertising POS-design, which is a printed image and cut out along the contour to simulate the «presence effect» of the printed image in real representation).
«Toppers», as they say — immediately «catch the eye», due to the cut-down forms that represent a particular object that it advertises. «Toppers» carry a significant «share of advertising effectiveness». This is why «topper» tries to place the most significant «creative message»!
2In the second «three-dimensional and rotating» elements of the POS design also have a strong «advertising effect». For example: imagine a printed and cut «wave of chocolate», which is embedded with the same printed «hazelnuts», but on a rotating basis. You can approach this design and literally «twist the nuts».
3POS materials allow you to place the advertised product or products — directly in the POS structure.
in other words, the customer can embed their product directly into the «creative idea».
POS materials — promote the «brand», «products», «services» and any «commercial offers» as part of the ongoing advertising campaign.
once I got a brief to work on the development of a large «set of POS materials».
it included almost all known «types of POS materials». Therefore, using the example of this project, for the company «PepsiCo», I will tell you about «main types of POS materials».
In this set «POS materials», not praising unless «Paletnoy theatricalization», «Wobblers» and «design of the ends of retail shelves» for product display, as well as in this set «POS-materials», there are almost all types of «POS materials».
there are main types of POS materials:
— I will develop complex, beautiful and effective «POS materials», «Structures» using the technology «3D modeling» and graphic design.
please Contact us!
POS materials for gas stations
Full complex of site development works
I create accents
for your product
Layout, debugging of HTML
code and CSS styles
I will develop an individual LOGO for you
I will develop an identity
and corporate identity
I draw banners for your advertisement
I draw virtual postcards for mailing
3d modeling of any objects and scenes
Design of advertising