after your «product» , «service» ready for sale, and You want to get targeted traffic to your «offer» and thus attract direct «buyers» — You will need advertising banners.
I offer services for the development of «banners» for contextual display promotion of your:
as part of an ongoing «Advertising campaign», along with other «advertising materials», «advertising banners» have a great «PR effectiveness».
«Advertising banners» — promote and attract attention to «products» of the Customer, thereby stimulating sales and maintaining a stable consumer interest in the proposed «product» or «service».
«Advertising banners» — produce, (draw, develop), in the continuation of «advertising offer», and are performed on the basis of a ready-made, prescribed «creative concept» .
Also, in order to increase awareness of «advertised product», goods, «services» — appearance «advertising banner», try to make as close to a visual image «key-visual», the key image of the entire «promotion».
in «Advertising banners» — try «save (do not miss)» General «thread» «advertising idea».
In turn, this means that «Banner ads» maximize all «key elements» of the advertising campaign, such as:
and other elements necessary for high-quality transmission of «advertising Messages» to the end user.
Examples of advertising banners |
Examples of advertising banners |
let's use the example of specific «advertising banners» to consider the so-called «banner anatomy» or its «structure» if You like.
and so, we have a set of «advertising banners», which I did as part of my duties as a leading designer for one of the Moscow advertising agencies.
These «banner ads» I did it based on the «key-visual» key image of the «promotion» that was already prepared and provided to me. This means that the main elements included in these banners have already been identified.
Then, according to the"media plan"sent by the responsible Manager, publication of «advertising banners», these are images — I will make up for various "formats (sizes)".
The main elements of the banner |
and so, let's list the main elements that were used in this «advertising banner» :
1 First of all, we «catches the eye» a very noticeable photo of a child in a «characteristic pose» . Such a child is very memorable, almost from the first time!
2next, on the right side, we see «promotion terms». From here we learn about:
Also, here we show the logo «Children's club», as a necessary condition for participation and large display «client Card» chain stores «Pyaterochka».
3At the very top of the «advertising banner», we specify «terms of the promotion».
a Very important line of text, without which there will be no sense in the banner, because any «advertising campaign» is always held with a time limit. Well, the exception, perhaps, may be the annual presentation of the «Nobel prize». A kind of < b>«Perpetual promotion».
4Then, in the center «advertising banner» — located Mechanics. «Ad mechanics» — the most important attribute of any «ad campaign».
«Ad mechanics» — contains «step by step» for each of the participants «promotion».
As a rule, «advertising mechanics» — consists of the following typical and «key steps»:
5At the very bottom, as a rule, there is «legal text» — which usually contains «short promotion rules», with a link to the full «promotion rules» .
6An additional but not mandatory element of the «advertising banner» can be the button!. It serves as the «entry point», an additional incentive to attract attention to «promotions» and «Promotional product».
I am developing «Advertising banners», and I will be happy to help you develop them.
please Contact us!
Ready-made web banners |