Corporate style
Corporate identity development
Service | Develop a
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after you have a "brand name" ("logo"), you may need a corporate identity.
"Corporate identity" - not everyone needs it! There are not large companies that need just one "logo», in order to simply provide small services in their field of activity.
however, if you want to sell your «products» and «services» more expensive, then An additional design step can help you: "Corporate identity" .
often «Corporate identity» takes part in the design of goods, such as clothing or other products. I will show just some examples of the presence of "Corporate identity" in the design of textile products for children. See the photo on the right.
in addition, "Corporate identity" :
in other words, «Corporate identity» has a positive effect on everything that needs to be advertised and sold.
Corporate identity elements |
Example of branded products |
one of my works on the development of «corporate identity» for the company «SportTours» is presented on this page.
the company «SportTours» organizes tours to major sporting events, as well as:
I was offered to take over the development of «logo» and «corporate identity» for the company «SportTours». When I started developing the «corporate identity», I wanted to bring the dynamics and some bright colors that are usually inherent in products and services related to sports.
the graphics of the corporate style«SportTours», I decided to build on the contrast. So, all the relevant information, I decided to show 100 percent «full color», and additional «Meta graphics» with secondary gray halftones that resemble «watermarks».
I didn't do a lot of experiments with colors:
to write the name «SportTours», I took the font «Bliss Pro», and used two different styles (font thickness) . This creates, in my opinion, of course, some depth and dynamics in the title. In this version of the name, the eye that is now called "has something to catch on to".
this corporate identity was fully approved and adopted «for service» companies «SportTours» . The style has worked for several years. Especially of course I don't track the «lifetime» «Brand styles» that I drew, but periodically I view how they are "doing" using search engines.
Corporate identity development |
it So happened that as a designer at the largest advertising Agency «BBDO» Moscow, I took to work for the weekend «packaging» for tablecloths, then still unknown to me «United Textile Company». A man called me on the phone and asked me to develop several options for packaging designs.
I rolled up my sleeves and started working on the design of «packaging» for tablecloths of the middle segment, close to "premium" .
after I made the designs for the whole weekend, I did not want to send them by mail, because I already had a sad experience when your work as a designer was not paid for, and the result of the work turned out to be with the customer.. So I set up a personal meeting in a cafe on Tverskaya street to show the customer printouts of my work.
meeting at the appointed place, I saw a man of very presentable appearance, and good upbringing (a rarity these days). We had a great conversation, drank tea and I showed my work on tablecloth packaging. There was a girl with the man, and they took my printouts and discussed my design.
at the end of the conversation, the man introduced himself, it was the owner of the textile factory CJSC «OTC». After that, I was asked to draw more design options for packaging tablecloths and napkins. In addition, I was asked to design other textile products, as well as to think about the General «design of a textile company» and brand name - logo.
the conversation was very fruitful, and among other things, I was asked to draw:
there were so many design proposals that the factory owner offered me the position of art Director «of the United Textile company», with increased income and related responsibilities.
I accepted an offer for the position of art Director of a textile company and successfully worked in it for 3 years. During his time as a designer, artist and art Director, large and interesting projects were implemented:
also carried out design projects of exhibition stands for «United Textile Company», placed orders for the production of structures for exhibition stands and all necessary exhibition equipment.
Corporate identity for the company |
As practice shows, consumers are much more likely to buy a «product» or a «service» from a company that they recognize by «packaging» , «label» , "Internet banner" or advertising "TV video" — of course, provided that they are satisfied with the quality of products or services of this company.
«Corporate identity» consists of important components:
along with other brands, I developed a corporate identity and a new brand, known under the brand name «Baby Nice ™» . Children's and adult textile products are still sold under this brand. I hope they are of high enough quality. My task was only to raise the price:
please Contact us!
I will develop a corporate identity, trademark for your company or product.
Trademark «Baby Nice™» |
