Each line of business -
on a separate logo.

It has long been proven that a person first looks at pictures - and only then reads!

Therefore, to designate the relevant sections of the site «Professor Poof» , it was decided to develop thematic logos, or they can also be called pictograms, which should facilitate the receptivity of site visitors and allow faster «read» the appointment of each section of the site.

And so we have a couple of sections that need to be presented to the visitors of the site «Professor Poof» - these are «OUR MENU» and «OUR MENU».

Thematic logo «OUR MENU» - should "tell" the visitors of the site «Professor Poof» about the existence of our own production of fresh bread, starting from growing our own grain according to the old method, including the mill grinding for high-quality and healthy flour and ending with the modern technology of gentle baking of ready-made bread «Professor Poof» .

I decided not to overload the «OUR BREAD» themed logo with baking ovens or a mill. It was decided to show fresh bread and one ear of its own grain on the logo. And, by the way, I decided to show the mill separately.

Thematic logo «OUR MENU» - should "tell" the visitors of the site «Professor Poof» about the kitchen «Professor Poof» and its exemplary MENU. Of course, I didn't want to show the entire assortment of the restaurant's menu in the thematic LOGO, so I decided to show the dishes that the restaurant offers for off-site catering: hamburgers, shashlik, fish steaks.

Color - will shape the character of the site!

I begin to form the color scheme based on the basic colors of the restaurant itself - and it is black . We also use LOGO colors - white and black , depending on the situation.

And let's add some accent colors to keep it cool: yellow - because it's «juicy» and green because it's «delicious».

The main color scheme for the site «Professor Poof» , I chose a pair: Black and White this will allow us to save, rather «strict» stylistically site.

For the soft binding elements of the site, I used intermediate colors, between Black and White , to reduce the resulting contrast.

Bright «colored spots» will give us accent colors - which will dilute the monotonous white-black color scheme of the entire canvas of the site «Professor Poof» .

Gray shades, we used to «speak» in patterns on a completely black background. This will give us an extra «depth» of the overall impression of the site's color scheme.

Well, as usual, I prefer to draw a complete diagram of all the pages of the site in order to understand the volume and quickly navigate the site during its development.

We lay the basis for the formation of the topological scheme of all pages of the website «Professor Poof», the main directions of the restaurant.

On the main page of the site, we show a block of services offered by the restaurant «Professor Poof» :

Then, in a separate section, we give information about the delivery and its conditions. To visualize the delivery, I used the mobile van pictorgam and painted it in our colors white, yellow, black. A large photo of the chef working on the dish will add extra appetite when browsing this section of the site.

On the page «OUR BREAD» we tell you about the main stages of bread production.

With a wide section we will show a field with golden wheat and in the center of it, we will put our 3-dimensional model of a mill. In order to «revive» the website a little, let's make a small animation of the blades of the mill.